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Costa Rica Adventure

By Mary Elisabeth Pitz

Our
four-wheel drive stops abruptly. The driver leaps out, quickly opens the door
while pointing to an overhanging branch. There, some 20 feet above, a mother
sloth and her baby contentedly recline.
Mama sloth doesn't take her eyes off us. A minute later a
Costa Rican family on the way to town jumps out of their vehicle to have a look
at the sloths. What's unusual is that this is the norm-in Costa Rica, where the
national sport is animal and bird spotting.
Outside of the capital, San Jose, the country
is rich with wildlife. If your clients are en route from one hotel to another,
they can expect to see wildlife, especially in Capeos, Tambour, and other areas.
Even dedicated beachites get excited seeing macaws, toucans, and monkeys. The
key is having a good driver or guide. The best driver/guides contract with top
tour operators.
Opportunity By the time "city eyes" begin to spot
birds and animals, valuable time is lost. Seeing wildlife immediately sets a
positive tone and adds instantaneous excitement to a client's trip. A good guide
or driver/guide will happily point out birds, animals, trees, and flowers; plus,
he will teach your clients how to "spot" effectively in as short a time as
possible.
Eco-tourism or soft adventure
Dan Conoway of Elegant Adventures
says, "Costa Rica's culture focuses on nature, being outside, and being active.
It's the country par excellence of soft adventure." Soft adventure covers
everything from body surfing-Costa Rica has the best long, left waves on the
planet-to gourmet meals. Since the country appeals to a far greater audience
than just the ecologically attuned, you have a large potential client base.
There is a great deal to do: nature trails, hiking, bird watching, river
rafting, deep sea fishing, horseback riding, body and wind surfing, scuba
diving, snorkeling, swimming, and biking are some of the choices.
JAX FAX Travel Marketing Magazine ©
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